MINNEAPOLIS (April 15, 2025) - Rise and Shine and Partners, a Minneapolis-based, brand navigation agency, has been named the strategic and creative Agency of Record for Lowes Foods—the Carolinas-based grocer known for turning grocery shopping into more than a chore. The partnership follows a competitive national review led by search consultancy Ark Advisors.
As Lowes Foods continues to expand across North and South Carolina, Rise and Shine will have a clear mission: deepen guest devotion by bringing to life the belief that “No One Foods like Lowes Foods.” That means evolving the brand’s creative platform to celebrate its one-of-a-kind, experience-driven stores, where a regular shopping trip feels more like a stroll through a lively village of shops, full of personality and just the right amount of mischief.
"Lowes Foods is the rare brand that brings both heart and humor to the table," said Kevin DiLorenzo, Partner and CEO of Rise and Shine and Partners. "They’ve created a place where guests don’t just shop, but they can explore, discover and enjoy. We’re excited to capture that energy and turn it into a bold, cohesive brand story, and look forward to partnering with their team during such a pivotal year of growth.”
To support Lowes Foods’ growth, Rise and Shine will develop a fully integrated brand campaign designed to attract new guests and reinforce the grocer’s brand experience across all advertising, digital and out-of-home, as well as inside the stores.
"As shoppers navigate a world of price transparency and endless options, standing out takes more than value. It takes personality,” said Heather George, SVP Brand Strategy, Lowes Foods. “We were looking for a partner who could capture the spirit of our brand and carry that through every guest touchpoint. Rise and Shine brings both the strategic depth and creative spark to do exactly that and help us own our unique space in the market."
George added that Rise and Shine’s deep expertise in retail and food, with Best Buy, Summit Hill Foods, the Mushroom Council and Lunds & Bylerlys, helped confirm the search decision.
Recent accolades received by Rise and Shine and Partners reinforce its position as one of the most dynamic independent agencies in the country. In 2025, Rise and Shine received the Ad Age Small Agency of the Year GOLD Midwest Award. Additionally, the agency, for the second year in a row, has been included on fastest-growing lists by the Inc. 5000, Adweek and the Minneapolis/St. Paul Business Journal.
The new campaign by Rise and Shine will debut in late May.
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About Rise and Shine and Partners
Based in Minneapolis, Rise and Shine and Partners is an independent, full-service brand navigation agency with a 19-year pedigree of success in strategically and creatively guiding ambitious brands through complex, ever-changing marketing challenges. Learn more at riseandshineandpartners.com, or follow along on social @riseandshineandpartners.
About Lowes Foods, LLC
Founded in 1954, Lowes Foods employs nearly 9,000 people and operates more than 80 full-service supermarkets in the Carolinas. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table, by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional attention to our guests, with services like Lowes Foods-To-Go personal shopping and gas rewards discounts. To learn more, visit lowesfoods.com or follow Lowes Foods on Instagram, Facebook and X.
