Rise and Shine Earns ‘Best of Show’ at AdFed Minnesota’s The Show 2025 for Supercuts Campaign

MINNEAPOLIS – March 3, 2025 — Rise and Shine and Partners, ranked #55 Globally for Fastest Growing Agencies by AdWeek and the world’s #1 ranked agency in Linden Hills, earned "Best of Show" at The Show 2025 for its Supercuts "Real Dumb Coupon" campaign.

Held by the Advertising Federation of Minnesota (Ad Fed) on Friday, February 28, 2025, The Show is one of the most prestigious advertising awards programs in the region, celebrating outstanding campaigns across various marketing and advertising categories. The event honors the innovative and impactful work produced by Minnesota's advertising community.

“Our teams poured their heart and soul into creating this one-of-a-kind campaign for Supercuts. We are thrilled to see our hard work recognized with our first-ever BEST OF SHOW at The Show,” said Matt Burgess, Chief Creative Officer/Partner of Rise and Shine and Partners. “What a great night for our team and our clients.”

In addition to "Best of Show," the independent brand navigation agency also received seven gold, two silver, and seven bronze awards, underscoring its excellence in creativity and innovation.

Each year, a panel of esteemed judges from across the United States—accomplished ad-industry professionals—critique hundreds of entries submitted to Ad Fed’s The Show.

Following is a full list of the awards won by Rise and Shine this year:

• Best of Show
  • Supercuts Real Dumb Coupon Campaign
• Gold
  • L&B Better In Every Sense Cinematography
  • Supercuts Real Dumb Coupon 90
  • Supercuts Real Dumb Coupon Campaign
  • Supercuts Real Dumb Coupon Editing
  • Supercuts Real Dumb Coupon Online Commercial
  • Supercuts Real Dumb Coupon Online/Interactive Campaign
  • Supercuts Real Dumb Coupon Writing
• Silver
  • L&B Better In Every Sense Sound Design
  • Supercuts Real Dumb Coupon Social
• Bronze
  • L&B Better in Every Sense Internet, Single Spot
  • L&B Better in Every Sense Campaign
  • Onsemble Art Direction Campaign
  • Onsemble Integrated Brand Identity
  • The Temporary Naughty List Brand Elements
  • University of Minnesota Healthier Campaign
  • State of Washington Tourism - Internet Commercial, Single Spot, Any Length

About Rise and Shine and Partners

Based in Minneapolis, Rise and Shine and Partners is an independent, full-service brand navigation agency with a 18-year pedigree of success in strategically and creatively guiding ambitious brands through complex, ever-changing marketing challenges. The agency’s work has received national and international acclaim for effectiveness and creativity, including recognition as “Best Small Agency in the U.S.” by the American Association of Advertising Agencies. In 2024, Rise and Shine appeared on the “fastest growing” lists published by Adweek, Inc. Magazine and the Minneapolis/St. Paul Business Journal, and the agency launched its innovative Black Rabbit A.I.™ platform and Golden Hour Productions studio. Learn more at riseandshineandpartners.com, or follow along on social @riseandshineandpartners.

You can view some of the award winning work below.