INDEPENDENT AD AGENCY RISE AND SHINE AND PARTNERS ACQUIRES ADVENTURE CREATIVE GROUP

MINNEAPOLIS – January 7, 2025 – Rise and Shine and Partners, an independent, full-service creative agency, is excited to announce its acquisition of Adventure Creative Group. This strategic deal between two award-winning agencies comes on the heels of an incredible year for Rise and Shine, which achieved 110-percent year-over-year growth in 2024.

“We have long admired Adventure Creative Group’s impressive people, strategic sensibilities, creativity and passion for producing beautiful work that works,” said Kevin DiLorenzo, President/CEO of Rise and Shine and Partners. “Together, we’re energized by how the deal enhances our brand navigation expertise, deepens capabilities and expands services and resources for our collective clients.”

The deal solidifies the agency’s position as an emerging, nationally recognized independent agency with an impressive roster of beloved brands. In 2024, Rise and Shine appeared on the “fastest growing” lists published by Adweek, Inc. Magazine and the Minneapolis/St. Paul Business Journal.

The agency’s expertise now spans retail, travel and tourism, sports and leisure, health and wellness, food and beverage, higher education, beauty, and home and building industries.

“Our client rosters are incredibly complementary to each other,” said DiLorenzo. “But more importantly, our agency cultures, values and belief in the craft of creativity are what make this deal a win for our people, our agency and our clients.”

As part of the integration, DiLorenzo will continue to lead the agency as CEO and President, while Matt Burgess will remain as Chief Creative Officer. Gina Nacey, previously of Adventure, joins Rise and Shine as Director of Creative Strategy, bringing her extensive experience to further enhance the agency’s creative capabilities. Scott Mitchell, the founder of Adventure, will join the leadership team as a Consultant, continuing to contribute his strategic insights and industry expertise.

“As we surveyed the agency landscape, our leadership unanimously agreed that Rise and Shine was the best culture and creative fit for us. We saw ourselves in what they stand for and the kind of work they do,” said Scott Mitchell. “With Rise and Shine, we’ll continue to push the creative boundaries and connect with audiences in new ways on behalf of our expanded stellar roster of clients.” With the Adventure acquisition, Rise and Shine and Partners now includes a diverse team of nearly 80 creative industry professionals who will help their clients navigate new brand futures.


About Rise and Shine and Partners

Based in Minneapolis, Rise and Shine and Partners is an independent, full-service brand navigation agency with a 18-year pedigree of success in strategically and creatively guiding ambitious brands through complex, everchanging marketing challenges. Its work has received national and international acclaim for effectiveness and creativity, including recognition as “Best Small Agency in the U.S.” by the American Association of Advertising Agencies. In 2024, the agency launched its innovative Black Rabbit A.I.™ platform and Golden Hour Productions studio. Learn more at riseandshineandpartners, or follow along on social @riseandshineandpartners.